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Our own product range
The Widest Range of Chest Freezers Available… and More
We launched IceKing, our own product range, in 1998. This range of chest freezers is exclusive to independents, guaranteeing that they have no competition from multiples and thus offering them better profit margins.
There are currently 13 chest freezers in the range, from the smallest, the 'micro' DM10 with its 2.10 cu.ft/ 60 litre gross capacity, to the Big Daddy of them all, the huge DM60 and its giant 21.00 cu.ft/ 570 litre gross capacity. Joining the range is the IceBaby, a portable icemaker.
IceKing are energy efficient too: the range includes 3 models that are A++ rated, and 3 that are A+ rated, making them economical, reliable and better for the environment.
www.ice-king.co.uk is fully interactive, with details of the entire range, stockists' details published by region with hyperlinks to their sites, and even a customer recipe section.
The brand is promoted through its own brochure and leaflets, POS materials, consumer advertising and PR campaign.
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THE INDEPENDENTS' CHOICE
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"Iceking's enormous range of chest freezers means that I can give my customers exactly what suits their needs, and at a price that suits their wallets."
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